Berner, a well-recognised rapper and cannabis entrepreneur, has designed a robust existence on social websites platforms. Leveraging his fame from the rap game, he properly set up a preferred cannabis company, Cookies, which has become Just about the most recognizable cannabis brands in The us.
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Berner's prosperous occupation as being a rapper and his productive career as a clothing and marijuana entrepreneur are intertwined: Whilst Doing work at a Bay Spot marijuana dispensary named The Hemp Middle in the last few a long time in the preceding decade, Berner started publishing tunes that catapulted him to fame in the hip-hop world.
Social websites continues to be instrumental in selling these strains and escalating Total brand awareness.
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"I wanna Stay endlessly by way of my get the job done," Berner instructed Insider. "I don't Believe dollars's gonna ascertain when I retire."
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What exactly is Berner noted for? Berner is recognized for his profitable profession as being a rapper, with hits for instance “El Chivo,” “RICO,” and “twenty Joints.” He is additionally recognized for his click here involvement during the cannabis market and his enterprise ventures.
Even with his success within the business earth, Berner has never neglected his roots and proceeds to work with his platform to provide again to his community.
For those who examine a few of the earlier strains, like OG Cush, even Blue Dream, Tremendous Silver Haze, there’s no encounter. There’s no identification, there’s no story guiding it. This was the early 2000s. I used to be like, “None of this flower is coming in packaging like Alcoholic beverages or cigarettes or food. One day there’s likely to be brands on the market.”
It just took place In a natural way. I’ve been creating songs for some time and, you realize men and women like to rap about all the new shit, no matter if it's automobiles or alcohol or apparel.
Cookies develops its strains and afterwards presents Other folks Together with the clones to mature them out. Berner claimed the evolving menu is part of keeping dedicated to the brand. Berner also explained he was thrilled to drop a Cookies strain lineup on the East Coast for The very first time, readily available inside of a Maryland dispensary.
Berner has become thinking about the bigger picture, which he says is ensuring that everyone everywhere doesn’t have to bother with having caught with cannabis.